Brian Goffman leads the solution group of McKinsey's marketing and sales practice. In this capacity, he works with a global software and services team across advanced analytics, growth, marketing effectiveness, insights, personalization, and other solutions that are deployed at McKinsey clients globally. Prior to McKinsey, Brian led the platform team at Samsung SmartThings, was a venture partner at TCV and led the monetization marketing team at LinkedIn. Earlier he was CEO of Optify, acquired by Marketo, and a product manager at Microsoft. He started his career at McKinsey & Company. Brian has an MBA and AB from Harvard University.