Joanna Lord is CMO of ClassPass, leading customer growth, community development, lifecycle marketing and brand. Prior to that she was Vice President of Marketing at Porch, a leading consumer marketplace for homeowners, and Chief Marketing Officer of BigDoor, an enterprise software solution serving companies like Starbucks, CBS, and the NFL. She is a global keynote speaker and digital evangelist, as well as contributing author at Entrepreneur.com and MarketingLand.com. Joanna is a recognized thought-leader in digital marketing and startup mentor (TechStars, NEXT, UP Global, Startup Weekend). She was recently named Seattle's 40 Under 40.