Ada joined SurveyMonkey in February 2014. Previously she cofounded Connected, a contact management startup which was acquired by LinkedIn in 2011. At LinkedIn, she was responsible for the integration and re–launch of Connected as the new LinkedIn Contacts, and also led marketing for Growth and Premium Sales Subscriptions. Before this, she held a variety of product and marketing roles at Mochi Media (acquired by Shanda Games) and Microsoft. Ada holds a BS in Economics from the Wharton School at the University of Pennsylvania.