- 101 Training
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Ignite Digital: The Essentials
December 6 - 7, 2017
Indonesia Room, MaGIC Cyberjaya
Time: 9.00 AM - 05:00 PM
Session Summary
What does d² (Digital Disruption) really mean to the Entrepreneur or CEO today? It's one of the most commonly used buzz words among corporates and entrepreneurs today but almost 80% of us don't really have a clue about what this digital revolution really means - for the bottom & top line of our own organisations? Do you know the A to Z steps in terms of blue-printing a truly disruptive idea which will not only "automate" parts of your business, but "activate" it to align with the voice of your customer? It's time we stop obsessing over just technology, and start crafting a more strategic ideation process within our organisations and startups around what innovative disruption truly looks like ie. in an actionable form for your business in terms of "actual" and "tangible" ROI (return-on-investment). Prepare not just to learn, but also to unlearn. Digital Disruption is a crucial mind-set to adapting in a world where changes happen exponentially rather than gradually. Join us for this 2-day experiential journey into "blue-printing" digital thought-into-action.
Key Takeaways
1. Ignition.
How an organisation or startup often fail to understand the difference between "Doing Digital VERSUS Being Digital". This difference is often the most crucial aspect of what's lacking within the CEO or Founder digital mindset today.
2. Customized Experiences.
Instead of someone else defining what "d²: Digital Disruption"; why not craft your own specific and contextualised definition through our experiential ideation exercises & our d² checklist. We'll share these with you at the very beginning.
3. Disruption Canvas as a Starting Point.
Understanding how a business canvas can be converted into a disruption canvas and how to use it for your own business or startup as an ideation / blue-printing starting point.
4. Blue-printing for a Millennial & Post-Millennial world.
Learn relevant goal-setting techniques in context to VUCA (Volatile, Uncertain, Complex, Ambiguous) and addressing the generational gaps (from baby-boomers to GenX to GenY to GenZ)
5. Localised Case-Studies.
From purely an "innovation" perspective, we will help you create a comparative case-study centred on your business VERSUS what's in your backyard as well as beyond its borders.
6. Social Selling Indexes.
Learn how and why "sales" in its traditional form is dead in today's digitally disrupted world. Brands no longer look for marketshare of "eyeballs", today they seek marketshare of "emotion". Learn how to build a "social selling index" into your current or future business model.
7. Human-Digital Quotient (HxDQ).
You need two fundamental systems in place before your organisation or startup can truly begin to "activate" its digital potential. First, a set of SoPs (standard operating procedures) or a "process" system to democratise innovation & intrapreneurial spirit within all of your team members. Second, a "human" system which allows for leadership to
clearly identify & empower those who have a higher Human-Digital Quotient (HxDQ) within the organisation.
8. Free Coaching Sessions
After completing this workshop, all participants are entitled to 1 free coaching session (1 hr) that is available for seven working days of the workshop. This will be a free, one-on-one coaching session that will allow you to deep-dive into your own brand's next steps towards shifting away from being a business that merely "does" digital to one that "is" digital. Typically, one coaching session is worth anywhere between MYR 500-700 per hour depending on who is being coached.
Program Outline
Experiential 1 :
"Doing Digital vs. Being Digital proposition"
Experiential 2 :
"d² Checklist - where do you stand you today digitally?"
Experiential 3 :
"Business Canvasing TO Disruption Canvasing"
Experiential 4 :
"Digital Profiling tools & showcase"
Experiential 5 :
"Social Selling Indexes modelling"
Experiential 6 :
"Becoming a Brand Growth-Hacker"
Who Should Attend?
Suitable for students, startups, C-Suite professionals, employees in GLCs, MNCs and SMEs, as well as anyone who is interested in Digital Disruption and its impact on the way business is conducted.
Dates
Dates
|
Venues
|
1.
29
- 30th November 2017
|
MaGIC Cyberjaya
|
2.
6 - 7th December 2017
|
MaGIC Cyberjaya |
Session Format
The program shall consist of the following elements:
Our Speakers
Testimonials
" AJ is truly an excellent trainer! His professionalism, extensive knowledge and enthusiastic commitment provides a perfect example for success especially to the young generation like me. I have only met AJ thrice but his easy-going friendly personality creates a relaxed, comfortable atmosphere to people around him. He listens exceptionally well, he brings a lot of experience, knowledge-sharing and wisdom to our conversations and he's terrific! "
Aishah Zulkifli
Brand Executive, Wipro Unza
Program Fee
RM 1000 per person.
Enjoy our early bird discount at 50% off the program price, using the following promo code!
(Promo code: cnimagic)
(Available for a limited time only)
Registration Fees, Refunds and Cancellations
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