Proud member of QRCA (Qualitative Research Consultants Association) Ana Tereza is a market research practitioner with a large experience in the pharmaceutical area. She is a Project Director at Albar Research, overlooking the quality of all projects within the company. Majored in Journalism with a postgraduate certificate in Corporate Communication, she has been working with Market Research since 2005, as a moderator and project manager. She holds a Professional Researcher Certification (PRC), granted by the Market Research Association (MRA) and has experience in conducting studies and interviews on several, varied topics, from beverages, food, packaging, cosmetics, specializing in the pharmaceutical industry. Over the past 11 years, Ana Tereza has acquired a great deal of experience in dealing with consumers across all social economic levels, as well as physicians of different specialties, patients, nurses, caretakers. In addition, she is a proud member of MRA (Market Research Association), QRCA (Qualitative Research Consultants Associations), PMRG (Pharmaceutical Marketing Research Group), and ESOMAR (European Society for Market Research), and regularly attends their conferences.