Simon joined IBM in 1988, based in Paris, developing the process and contracts for acquiring third-party software. Since then he has held various technical and marketing roles in the UK and European organisations. In his current role, Simon is Director of Market Development & Insights for IBM in Europe, with a core mission of ensuring IBM can take better actions by delivering trusted, integrated insights & recommendations in the context of the business to improve performance & fuel growth. Simon was Director of Marketing & Communications for the Systems & Technology business in Northeast Europe before moving to his current role at the start of 2012. In previous years, he has held positions in the Software Business and various Hardware Businesses. He has always worked closely with IBM business partners and influencers and spent two years managing the Volume Channels Marketing Team across EMEA. Prior to working for IBM, Simon worked for an IBM Business Partner, a large Personal Computer Dealer and an IBM end-user customer. This earlier experience puts him in the position of working with IBM as an employee, a business partner and an end user customer. Simon is a Chartered Marketer and has been a member of the Institute of Marketing for the last sixteen years. Outside of work he spends much time with his wife and two children, as well as participating in various hobbies including cycling, swimming, motorcycling, DIY and is a uniformed Cub Scout leader.