Steve is the Managing Director of the Keller Fay Group’s UK office, He oversees Engagement Labs’ operations in Europe, including TalkTrack:registered: Britain and its suite of digital analytics solutions. Steve has widespread experience in researching a wide range of marketing and communications issues, including consumer trends, innovation, brand strategy, and advertising/communications effectiveness. He has extensively covered the issues of brand advocacy, word of mouth, and social influence from many angles. He is acknowledged as a leader in the holistic measurement of brand amplification, and a regular speaker at industry events and conferences. Steve has widespread global research experience, with notable expertise on the nature and dynamic of peer-to-peer influence across diverse markets and cultures.