With over 20 years in Insight, and as a Chartered Marketer, Helen is a passionate Planner plus an advocate of ‘joined up’ insightful thinking and creativity applied in a strategic marketing context. She has spent the last 5 years as a consultant sharing her shopper expertise globally; enabling FMCG companies like Unilever, SABMiller, and Nintendo plus creative and research agencies such as Partners Andrews and Aldridge, WCRS and Kantar to build their Activation and Client facing capabilities. Helen previously headed up European Shopper Planning at Britvic/Pepsi and Kimberly-Clark. Prior to that, she worked on Transatlantic and European Brand/Market Planning at KC on brands such as Andrex, Huggies and Kleenex. She was also Lead Creativity trainer having reached Creative Goddess status.