10:40am - 11:00am All That Glitters is Not Gold: Discussing False Promises in Neuromarketing
Monday Nov 14
Dr. Baron is currently an Associate Professor of Psychology and an affiliate at the National Core for Neuroethics at the University of British Columbia. His academic research examines how implicit thoughts and feelings form and change and on identifying best practices for implicit association testing. In 2013 he was named a Rising Star by the Association for Psychological Science for his advances in implicit association testing. He is also the Consumer Neuroscience Advisor at Olson Zaltman. Dr. Baron received his PhD and MA in Psychology from Harvard University.