Alexine Tranquada is a recognized pharmaceutical top talent with almost 20 years of experience analyzing and developing marketing strategies with entrepreneurial spirit and ownership. She is committed to optimizing performance with agility in dynamic and ambiguous environment. She has expertise in all stages of the product life cycle, multiple therapeutic areas, US and global. She has a proven history of utilizing best practices for outstanding results. She is currently leading the Global and Customer Brand Insight (GCBI) team for Merck Biosimilars Business. This business is in launch mode for the first biosimilars developed by Merck and Samsung Bioepis previously, Alexine was responsible for the market research and analytics for Diversified Brands and Immunology franchises. She built the capabilities of the original Diversified Brands market research function, bringing consistent high performance, deep analytical insights, high energy, efficiency and leadership skills, to develop foundational institutional building blocks for loss of exclusivity and post-patent success. Alexine held various roles of increasing responsibility including with the cardiovascular franchise (both marketing and market research), regional market research training, and Market Research Excellence. Alexine has been with Schering-Plough and Merck for the past nine years, and was previously an Associate Vice-President at GfK. She held roles of increasing responsibility in both custom and syndicated market research, including leading the syndicated research in cardiovascular, metabolics, and GI. Prior to entry in the pharmaceutical industry, Alexine worked in basic animal-model laboratory research at the University of Pittsburgh. Alexine has a Bachelor of Science from McGill University (in Microbiology and Immunology with a minor in Management) and an MBA from the University of Pittsburgh with concentrations in Marketing and Strategy. Outside of work, Alexine is an avid runner and mother of three children, Ella (age 14), Calvin (age 12) and Miles (age 7).