Kristina Birnbrauer is a Sr. Research Consultant with MSP Analytics. She is a marketing and health communication researcher with expertise in media and message effects on behavioral outcomes. Kristina started her marketing career in the financial services industry, and made the transition to healthcare and pharmaceuticals after personally experiencing a life-threatening mosquito-borne virus. She uses the learnings from her own patient journey to help clients understand the intersection of health information and health behavior. Kristina is as creative as she is analytical. She has won industry awards for the development of “best in class” marketing campaigns. In addition, her research has been published in peer-reviewed communications and public health journals. Adding balance to her marketing perspective, Kristina has drug safety and regulatory experience consulting with manufacturers on Risk Evaluation and Mitigation Strategy (REMS) development, implementation and execution.