Attempts by MRX companies to create effective marketing programs often skip the essential foundation for supporting your brand: a differentiated positioning.  What makes you stand out as different from other agencies when you are vying for business in an increasing commoditized and competitive marketplace? If you are trying to build your brand, think like a builder.  But what kind of builder will you be?  This session will explore the ways to construct your distinct brand promise and raise the roof on your growth strategy! Hard hats optional.