11:20am - 12:00pm May the best mobile ad format win
Tuesday Jun 6
Mobile advertisers today have many ad formats to choose from: video, native ads, interstitials, rich media / playable ads and banners of all sorts. Taking into account performance and cost, is there a clear winner, or do all formats still relevant? Will “banner blindness” affect any format after some point? Which formats are expected to phase out and which formats are getting stronger?