12:00pm - 12:15pm Creating High Performing Playable Ads on Mobile: 10 Best Practices
Tuesday Jun 6
The latest and greatest ad unit - playables - are extremely effective at acquiring high-quality installs because they allow users to sample what an app has to offer before downloading. But how well a playable ad performs depends entirely on how it is implemented. Join Phil Gontier, Vice President of International at Liftoff, as he shares the secrets to creating compelling playable ads that will drive user conversion and revenue for your app.