12:15pm - 12:30pm The TV Ad experience is going mobile
Tuesday Jun 6
Ask 3 people what Programmatic TV is and you’ll get 5 different answers. TV is evolving from the “screen box on the wall” to a personalized experience across all screens. Brands and advertisers are finding new ways to engage TV viewers with personal ad experiences like never seen before. This is the age of cord-cutters, multi-viewers, non-subscribers and ad-blockers. Find out how TV and video publishers offer new ad-sponsored platforms and business models that transform TV advertising spend to an IP and mobile based experience.