2:00pm - 2:40pm Optimizing traffic quality and managing ad fraud
Tuesday Jun 6
Advertisers know that the ad fraud problem is not going away anytime soon, and even with all the solutions that providers offer, it is still a cat and mouse race, which the advertiser often pays the price for. How can advertisers manage the situation? What should their checklist include when choosing ad networks and partners? And what “sanity checks” can they make during campaigns to make sure their traffic is real?