Yaniv Avraham is the Director of Product at StartApp, leading many of the company’s product initiatives including its advertising SDK and its social data platform, SODA. He has more than 10 years of experience in software research and development as well as 7 years’ experience in various product management positions, including his past position as the Director of Product Management at SweetIM which was acquired by Perion Network (NASDAQ: PERI) in November 2012. Yaniv holds a B.Sc. in Software Engineering from the Jerusalem College of Technology and an MBA from Bar-Ilan University. He is an avid fan of innovation, technology, and snooker.