- Business Impact: 2x Your ROI and Growth Factors for Insights-Driven Orgs
Gene Leganza, VP, and Research Director at Forrester - Real Strategies: Develop Trustworthy Insights from Your Dataset
Jack Canning, Workhuman's Sr. Director of Digital Analytics and Optimization
Rachel Obstler, Heap’s VP of Product - New Release: Preview Heap's new intelligence-driven features
Vijay Umapathy, Heap Director of Product
The Insights-Driven Organization
Less Guessing. More Action.
2x the ROI. This is the rate at which Insights-driven organizations grow. But only 24 percent of teams have full sight into the journey; even fewer know why customers drop off. This is a data problem – and it's time to level the playing field. Insights from customer data are the differentiator helping companies create superior experiences that edge out the competition and protect market share. This event is for businesses ready to take the step towards proactive insights. Product managers, marketers, and digital builders – join this event to learn critical strategies for moving towards automated insights with real examples from industry experts at Forrester, Workhuman, and Heap who will share how double-digit growth is feasible when you're spending your time improving the right area of your digital product experience.
Agenda
Proactive Insights
"Of course we’re continually optimizing for conversion in our loan application funnel, but Heap took it to a whole new level by showing us the specific points where our applicants experienced the most friction and required the most effort. Heap’s measurement of Interactions and Time Engaged highlights areas where we can improve our funnel."
Tyler Lane
Product Manager
OppFi