Matthew Brimer, General Assembly & Daybreaker Matthew Brimer is an entrepreneur and community builder. As Co-Founder of General Assembly (GA), a global education company that focuses on the most in-demand skills, Brimer supports GA's global efforts around social impact, alumni community engagement, and partnership development. Most recently, Brimer launched GA's scholarship fund for underrepresented communities, Opportunity Fund, so that anyone willing to work hard and follow their passions can have a meaningful career pursuing work they love. Brimer is also Co-Founder of Daybreaker, a global community and lifestyle brand producing conscious morning experiences around the world. Daybreaker aims to create an entirely new genre of experience, fueling a worldwide movement to increase mindfulness, camaraderie, wellness, self-expression, and mischief. Prior to founding GA in 2011, Brimer held a variety of different roles including consulting on digital education strategy as well as co-founded two other startups. Brimer earned his BA in Sociology from Yale and is currently based in Brooklyn, NY.