Steve is the Founder and CEO of Liguori Innovation. The firm specializes in helping organizations rapidly create sources of growth for new products, services and business models. As GE's Executive Director - Global Innovation through 2014, Steve was instrumental in major efforts to re-invigorate GE's organic growth, including launching their Internet-of-Things or ""Industrial Internet"" digital transformation and deploying Lean Startup principles across GE through their ""FastWorks"" initiative. Steve is an expert at applying startup related techniques that stress leadership, speed and improved customer outcomes in complex organizations. His signature expertise focuses on the area of ""Disruptive Innovation - Doing it and Leading it! He is sought out for applying innovation leadership to large firms and startups alike. Steve acts as an "Innovation Accelerator" says Beth Comstock, Vice Chairwoman of General Electric, "If you are looking for leadership and action to accelerate innovation in your firm, Steve is your 'go to' expert." Steve is currently an adjunct Professor at Columbia Business School and immediate past Chairman of the Business Marketing Association, the world's largest organization of business-to-business professionals. He brings a background of thought leadership in diverse categories such as the Internet-of-Everything, consumer goods, heavy industry, financial services, and healthcare. Steve's distinctions include being named a Marketer of the Year, Harvard Business Review author, Chairman's Award winner at both Citigroup and GE and launching the Super Bowl Halftime show with none other than Michael Jackson.