Mind the Product Workshops & ProductCamp London

On Friday, February 23 we're running six workshops to help you level up your product management skills. The day after this - on Saturday, February 24 - join us for the hugely popular one-day "unconference", ProductCamp. Both will take place at etc. Venues near Marble Arch in London.

You can attend your chosen workshop, ProductCamp, or both. 

Of course, we'll also provide hot lunch and plenty of coffee to fuel you through both days.

Read on for more details.

Date: Friday, February 23

Times: 9.30am - 5pm (registration from 8.30am)

We have SIX awesome workshops to choose from, all by outstanding trainers with excellent product experience.

We're thrilled to welcome back Julia Whitney with her popular workshop on leadership, and to welcome Evan Ryan from Boston to run his Product Roadmapping workshop, bringing tons of experience from companies such as Apple, Deloitte, Sonos and Stanford University. 

Also, don't forget the Product Management Essentials 102 workshop for seasoned product managers who want to expose their ideas and processes to some fresh air, rethink strategy and learn new frameworks that help structure decisions. 

See below for the full listing of workshops including course descriptions and information on your trainers. 

Buying Your Workshop Tickets

As the workshops are run in parallel you can only attend one of them, and once purchased you cannot change

your workshop. You can buy tickets for multiple members of your team at once so just select the number of workshop tickets you'd like to purchase, then you'll be able to select which sessions you would like to attend. Be quick to buy your tickets as there are very limited spaces for each workshop in order to ensure the best possible learning experience! 

Access to ProductCamp

When you buy a workshop ticket you'll get automatic access to a ticket for ProductCamp London (which is completely free but has very limited places). See below for more info on how ProductCamp works. Be sure to grab your free ticket at the same time as booking your workshop ticket as we can't guarantee how long tickets will last!

Just want to attend ProductCamp?

No problem. When registering for your ticket just make sure you select the ticket named "ProductCamp (standalone ticket)".

Date: Saturday, February 24

Times: 10.30am - 6pm (registration from 9.30am)

Ready for a day of free learning in a relaxed setting?

ProductCamp London is an “unconference” for product management. The sessions for the day are driven by the attendees and everyone contributes in one way or another. So whether you come prepared to run a full workshop or presentation, lead a Q&A, or just lead or contribute to an open discussion, all formats are welcome.

It’s a free event, made possible by sponsors and volunteers, and will run from the morning through to the early evening, giving ample time to meet, greet, learn and discuss. 

Keep the evening free as we’ll likely gather for drinks and some more casual networking after the day.

Buying Your ProductCamp Tickets

Simply select the number of tickets you'd like to register for, fill out your details, and voila! It's as easy as that. Remember to select the "ProductCamp (standalone ticket)" if you just want to go to ProductCamp.

Want to attend workshops too?

If you want to attend a workshop on Friday, February 23 then we've reserved a ProductCamp ticket just for you! Make sure you select the number of workshop tickets you'd like to buy (for yourself and your colleagues) and then select "Product Camp (workshop add-on ticket)" and chose how many you need. Simple.

Get more information on the schedule and tips on how to prepare for the day.

Product Management Essentials 102 (with Aly Blenkin & Robin Zaragoza)

This workshop is for seasoned product managers who want to expose their ideas and processes to some fresh air, rethink strategy and learn new frameworks that help structure decisions. The main goal of this class is to deep-dive into specific skills areas to improve on execution and communication.

You'll start with problem understanding and how to support the voice of the customer with larger evidence about viability, feasibility, and risk. Essentials 102 addresses how product managers need to apply strategic thinking to the product, communication and business so that our participants can feel more confident as they navigate complex landscapes.

This course covers:

• Product lifecycle and understanding where your product falls
• Business model canvases
• Macro-data analysis
• Implementing user research
• Synthesis and analysis of user research and data
• Acceptance pipeline
• Stakeholder communication strategy

The class is driven by case studies designed to let participants get hands-on with the concepts immediately. Additionally, the product management experience of trainer Aly delivers diverse perspective on best practice, how to spot red flags, and what works in different scenarios.

Essentials 102 focuses on how to use quantitative data and qualitative user research to continually validate a product vision, as well as how to ensure that user insights are driven into the product backlog. It does not cover concepts around tech stack, back-end, or product roadmapping.

Designed for product managers who want to grow into product leaders, this course addresses the strategic aspects of the role, and also gives specific and focused advice on how to structure process that will provide clearer direction and priority. Essentials 102 is meant to help focus, refine and execute for better outcomes.

Product Roadmapping (with Evan Ryan)

Ask 10 people what a product roadmap is and you will get 10 different answers! This artifact is often misunderstood, yet an incredibly powerful if done right. Creating a great one is part art and part science. In this full-day session, we will talk through the purposes of a roadmap and a process for establishing your product's vision, gaining alignment with your stakeholders, validating themes, and presenting to upper level execs in order to maximize your team's impact.

Key questions to answer:

• What are the differences between product strategy, a product roadmap and a feature release plan?
• How do I relate my product work to business objectives?
• How can I balance the need to plan, while staying lean and agile?
• How do I look beyond the next quarter without over-committing?
• How do I confirm projects or initiatives that have not been fully validated by customers?
• How do I manage stakeholders and their pressure/influence?
• How do I prioritize what product aspects to work on 1st, 2nd, 3rd…?
• What's the best way to present a product roadmap to my stakeholders?

Using Value and Urgency to Prioritise (with Özlem Yüce)

How do we improve the way we prioritise to ensure that we're delivering value quickly and not wasting our precious capacity to innovate? Since economics is all about scarcity, we can turn to economics to help us quickly discover, nurture and speed up the delivery of value.

The first essential building block is to understand the value. To help structure the conversation we will use a simple economic framework to surface the assumptions and drive to the economic impacts. The second essential building block is to understand the urgency. For this, we will look at different urgency curves to help us understand how value is likely to decay over time.

We will look at some simplified scenarios that help you put what you’ve learned about Value and Urgency into practice, then do the same for a real life example from a real company. To help us learn about what the key assumptions were we will compare results across the group to help us understand what the value might be and the areas of greatest uncertainty.

You will learn how understanding Value and Urgency helps with managing demand from multiple stakeholders, prioritisation decisions, surfacing assumptions about where the value is, and how time-sensitive that value is, enabling the team to make better trade-off decisions, and changing the focus of conversations: less about cost and dates, more about value and urgency.

Stakeholder Management for Product Leaders (with Julia Whitney)

Whether you’ve already been a Head of Product for a few years, or are new to the job, stakeholder management is one the biggest factors in your success as a product leader. But many product leaders say it’s also one of their biggest challenges. This workshop is designed to increase your knowledge and skills, and to give you practical tools to address these challenges, and to turn your relationships with stakeholders into productive and rewarding parts of your role.

 You’ll bring your own stakeholder challenge into the workshop, and will leave with a bespoke plan that you can put into action as soon as you get back to the office. In the process you’ll learn theory, tools, attitudes and habits that you can bring to stakeholder management whatever your future brings.

Topics include:

• Stakeholder Analysis
• Emotional Intelligence
• Influencing
• Conflict
• Negotiation

Product Psychology (with Joe Leech)

A practical, hands-on way to understand how the human brain works and apply that knowledge to User Experience and product design. You know somethings are ‘good design’ and some things are ‘bad design’ for UX but have never been quite sure why? Learn the psychological principles behind how our brain makes sense of the world and apply that to product and user interface design.

After the workshop you’ll be able to:

• Design products, apps and websites that match how people think and behave
• Make more compelling designs that use psychology theory to enhance their effectiveness
• Make better, informed design decisions and advocate to the wider team using psychology theory

Come to the workshop and you’ll able to put psychology into practice as soon as you get back to the office!

Product Discovery Foundations (with Kate Leto)

Out of the last 10 products or services you delivered to market, how many met their expectations? If you’re like others in the industry, it’s likely that 7 out of 10 failed (Simon Kucher & Partner). This workshop is designed as an introduction to Product Discovery, providing a framework for continuous learning to help you and your team de-risk future flops.

Throughout the workshop we’ll learn by doing, using a number of interactive exercises that can be integrated into your team’s approach to Discovery, becoming foundations for your own Discovery methodology.

Topics include:

• the importance of being curious and adopting a discovery mindset
• forming an in-depth understanding of user needs through refined interview techniques
• organising user needs and wants into powerful insights
• translating those insights into actionable problems to solve
• pushing yourself and your team to identify multiple solutions that are feasible, valuable and useable
• devising experiments to validate and test your ideas
• the essentials of prototyping to help you learn fast and iterate

By the end of the day, the attendees will be able to take back to the office a user-focused framework to help their team and organisation answer four key questions:

• What's the problem?
• For whom?
• Should we build something to solve that problem?
• If so, what should we build?

No matter if you’re in a larger company or startup, time, money end resources are always tight - meaning you have to be able to quickly, cost-effectively and confidently lead your team in solving big problems. The tools and techniques taught in this workshop help you get there.

Level up your skills as a product manager and book your workshop now