Benny Shaviv is the Founder & CEO of Fitness22. He is also a life long technogeek having programmed since the age of 12 and a fitness & extreme sports lover. Fitness22 is a successful mobile fitness app company with over 30 Million downloads, and strong profitability & growth without ever raising any funding. Fitness22 sells premium paid apps which regularly compete with large name brand apps such as Nike+ and UnderArmour. Prior to Fitness22, Benny co-founded PLMPlus & served in leadership positions for SmarTeam & Aladdin.