Networking with an intimate group of industry peers. Breakfast.
And presentations and panels that will not only make you better at your job –
but will help you prove your ever-rising value to the C-suite. If that sounds like a
good way to spend a morning, we welcome you to join us at this free, exclusive,
invite-only gathering presented by Meltwater, in partnership with PRWeek.
Two common realities almost all comms professionals share:
1. The ever-increasing necessity (and expectation) to link all their
activities to the organization’s bottom line.
2. The ongoing struggle to do this.
Comms professionals’ importance to the brands they represent has never
been higher than it is now. A key reason is that comms pros are intimately
involved in more aspects of the business than ever before – employee
matters. ESG. DE+I. And so much more.
Of course, the “classic” responsibilities of the role – crisis and reputation
management, media relations, campaign creation and execution, etc. –
remain as prominent as ever.
The results of all that hard work need to be validated, though. And the way
to do so with the most emphasis to the C-suite is by proving financial
impact to the overall business.
Most of you struggle with this. And that is where this event comes in.
Through presentations and a panel, industry leaders will share with
you their tactics to proving bottom-line impact that continue to work
for them – and they will work for you.
We’ll dig deep into some game-changing tools. We’ll discuss some under-
the-radar metrics beyond sales that move the business needle. Often
times, the path to the best answers is asking the right questions – we’ll get
into that, too, as it pertains to business-moving data on comms activity.
And any fun, exclusive, invigorating event has to feed your body as much
as your mind. We’ll have that covered, too,
We welcome you to join us and look forward to seeing you there.