Things I've Learned While Building an Email Ad Network

What does it really take to build an email ad network, and what are the lessons learned along the way? Join Kristen Haines, CEO of MailCon, and Scott Shou, CEO of Boardwalk Marketing, for a candid conversation about the business of email advertising, the changing needs of content publishers, and the challenges facing the industry. Drawing on Scott's firsthand experience, we'll explore:

Key Takeaways:

• How repeat engagement and first-party data are changing email marketing.
• The four types of content mailers and what drives their business models.
• What publishers look for in advertising networks and monetization partners.
• The operational, legal, and relationship challenges facing email ad networks.
• Practical strategies for understanding audiences, improving ad targeting, and growing a sustainable email business.

Whether you're building an email audience, monetizing traffic, or connecting publishers with advertisers, this session offers a behind-the-scenes look at the business of email advertising.

This conversation is especially relevant for:

• Content Publishers & Email Marketers looking to grow engaged audiences and maximize revenue.
• Advertisers & Affiliate Marketers seeking better targeting and stronger publisher partnerships.
• Email Ad Networks & Monetization Platforms navigating industry challenges and evolving publisher needs.
• Lead Generation & AdTech Professionals exploring first-party data, audience insights, and new monetization opportunities.