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Empathy in Email: How Using Data Fuels Better Customer Experiences
How many times have you heard "we should be sending more email!" After all, high frequency is the best way to keep your customers engaged, right? Maybe not. In this session, Naomi will share how decreasing the volume of emails actually increased customer happiness at Later. You'll learn how to demonstrate true empathy for your readers, and how to find that sweet spot between inbox space and providing value to get higher engagement rates in the long run.
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Brand Presentation
Customer Empathy
