Tasha Reasor

Tasha Reasor currently serves as VP of Demand Generation and Customer Marketing at Iterable, where she manages Iterable’s holistic marketing capabilities. Her work has driven brand awareness and loyalty, enabling Iterable’s continued expansion to new markets. Prior to joining Iterable, Tasha managed functions across the marketing spectrum - from revenue generation to product marketing. Her expertise in operationalizing go-to-market excellence and identifying and driving opportunities has enabled companies, like Alooma and OpenDNS, to transition successfully from start-up to acquisition. While data-driven and revenue-conscious, Tasha prides herself on maintaining a people-centric approach when she works; prioritizing mentoring and relationship-building with employees, stakeholders, partners and clients. She’s looking forward to continuing to leverage her position as a platform to foster diversity and inclusion, advance gender equity, and build cultures at work that reward empathy and drive innovation.