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9:30am
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Morning Tea9:30am - 10:00am Sep 27
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10:00am
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Warm-up and agenda for the day10:00am - 10:10am Sep 27
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Module 0. SEMrush overview10:10am - 10:30am Sep 27How to enjoy it to the fullest — toolkit architecture, integration with Google services, personalisation, and more.
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10:30am
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Module 1. SEO Toolkit10:30am - 12:00pm Sep 27Strategy. Technical SEO. On page and off page optimisation. Rank tracking. Other useful SEO tools and workflows.
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12:00pm
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Coffee Break12:00pm - 12:15pm Sep 27
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Module 2. Content Toolkit12:15pm - 1:15pm Sep 27The complete workflow for producing SEO-optimized content. From keyword and topic research to tracking and analytics.
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1:00pm
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Lunch1:15pm - 2:15pm Sep 27
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2:00pm
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Module 3. PPC Toolkit2:15pm - 3:00pm Sep 27The complete PPC workflow: competitive and market research (Search and Display Advertising, PLA), keyword research for PPC, ads creation.
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3:00pm
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Module 4. Social Media toolkit3:00pm - 3:30pm Sep 27Competitive analysis and strategy. Posting. Analytics and optimisation.
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3:30pm
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Coffee Break3:30pm - 3:45pm Sep 27
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Module 5. Collaboration and reporting3:45pm - 4:00pm Sep 27How to use SEMrush for collaboration, reporting and pitching, and better marketing processes.
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4:00pm
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Certification4:00pm - 5:00pm Sep 27Pass four exams with SEMrush Academy and get a hard copy of your certificate signed by the Head of SEMrush Academy!
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