10:30am - 11:15am How to Create a Content Marketing Strategy
Thursday Mar 26 - Seaport AB
Do you have an effective content marketing strategy in place? Two out of three marketers are struggling with content marketing because they don’t have a plan. In this session Joe Pulizzi (author, Epic Content Marketing) helps you document a content marketing strategy, step-by-step. You’ll discover how to find the content niche that works for your business, develop a content marketing mission statement, execute your strategy, evaluate distribution channels, build an audience and evaluate the success of your new content marketing strategy.