11:45am - 12:30pm How to Measure What Matters and Communicate it to the Execs, Managers and the Front Line
Friday Mar 27 - Seaport C
Have you ever wanted to know what social marketers in the trenches are actually measuring, what hurdles they've overcome and how they share results through the organization? In this panel session, Christopher Penn (Vice President of Marketing Technology at SHIFT Communications) leads a conversation with marketers from Tyson Foods, Intel, and Discover as they share real-life measurement case studies. You'll discover the good, the bad, and maybe even some of the ugly realities of measuring social media performance inside complex organizations.
Vice President of Marketing Technology
Head of Digital Customer Experience & Social Media
Discover Financial Services
Manager, Social Media & Online Communities