3:00pm - 3:45pm Repurposing on Purpose: How to Create Personalized Content for Specific Target Audiences
Friday Mar 27 - Harbor AB
Want to increase both the quantity and the quality of your content without boosting your budget? Marketers at companies large and small are challenged to create original, engaging content for multiple social media channels. If you’re one of them, this session is for you. Lee Odden (author, Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing) reveals how he has created thousands of content objects and grown a network of over 300,000 with virtually zero marketing budget. You’ll discover 5 repurposing tactics you can employ to expand your content at little to no expense.