Wed Jun 14, 10:10 AM - 10:30 AM EDT

Main Stage

AI is everywhere. From analyzing data, making predictions and automating manual processes, to computer vision, to image and text generation, AI has the potential to fundamentally change the way brands engage with consumers. 

When done right, the results are transformational - increasing revenue, decreasing costs, and driving long-term loyalty. However, when AI goes awry it can damage relationships beyond repair. 

Join us as we discuss five ways you can minimize risk and maximize reward by adopting a human-centric approach to AI.

Thu Jun 15, 1:55 PM - 2:15 PM EDT  

Track 1

Discover how Canadian Tire, one of Canada’s largest retailers, has leveraged automation and personalization to optimize their marketing strategies, resulting in decreased production time, improved customer loyalty, and increased scalability. You'll also gain insights into their future vision for marketing with the integration of artificial intelligence and their plans to use Movable Ink's Da Vinci product to achieve it. Find out how automation and artificial intelligence can enhance your marketing efforts!

Thu Jun 15, 11:40 AM - 12:00 PM EDT

Track 1

Join us to discuss the future of our industry as AI becomes the hottest topic of 2023. We will highlight the advantages of keeping a customer-centric marketing approach as brands hone in on artificial intelligence to further enhance their personalization capabilities. Also hear about the successes that MoEngage + Movable Ink have had together as they bring their clients email strategies to new heights!

Tune in to hear Hastu Kshitij, Vice President of Growth at MoEngage discuss:

• How AI can optimize your marketing strategy around what matters most to your consumers
• Deliver tailored email experiences that are expressive, exciting, and engaging all being optimized by data and AI
• Deliver experiences curated with real-time data points that ensure the consumer is at the core of every strategy, automatically tailoring based on preferences, behavior, demographics and more

AI is here to make life easier and so are we. Still not registered?

Use promo code AI-75 for a discount on your ticket today!