Aarthi Ramamurthy is the founder and CEO of Lumoid, a YCombinator-backed Silicon Valley startup, that provides a try-before-you-buy service for consumer electronics, including wearables. Lumoid has been covered by Wired, Techcrunch, Buzzfeed, FastCo, LifeHacker, Gigaom, Cosmopolitan, Shape, VentureBeat, Forbes and more. Aarthi hails from Chennai, India and has a Masters in Software Engineering. She was recruited by Microsoft as one of their youngest product managers. She built products such as Xbox LIVE and worked at Netflix on the video streaming software, before founding Lumoid.