Cheryl Kellond is a concept-to-launch expert. Over her career as a product lead and a GM she has delivered more than $750M in revenue from version-one hardware, software and internet products at companies such as NEC, ETRADE, Adobe, Yahoo. Most recently she was founder and CEO of Bia Sport where she turned a $400K Kickstarter campaign in 2012 into the #1-rated fitness wearable on Amazon in 2015. Her superpower is seeing whitespace in the status quo, and her team describes her as a high-fiber cereal with magical marshmallow surprises. She has a soft spot for hardware, health, and encouraging all sorts of female badassery. In addition to her startup adventures, she’s a mother of 4, an Ironman triathlete, and an MIT grad.