Martin is the CEO and co-founder of Narrative, the Swedish company behind the Narrative Clip, the world's most wearable camera for moments that matter. The automatic photo capture of the Narrative Clip lets you stay in the moment while capturing it. In addition to his entrepreneurial insight and drive, Källström’s personal experience of losing loved ones and watching his children grow up inspired the idea of an innovative product that would change the way people remembered and reflected on their lives. With the innovation of the Narrative Clip, Källström has enabled thousands of people to share their own moments and stories. Prior to launching Narrative, Källström founded Twingly, a revolutionary blog search engine that connected bloggers and media throughout Europe. He also co-founded Polyester, a web development consultancy developing e-commerce websites, Intranets and CRM systems.