In his current role as the Mayor's Chief Innovation Officer, Jay Nath is working with the tech community and the public to help reinvent government in the digital age. Nath joined the City & County of San Francisco in September 2006 as Director of CRM where he successfully deployed Customer Relationship Management (CRM) software enterprise-wide. The technology plays a critical role in managing over 10 million phone calls through SF 311. In 2007, he established the City's first Service Oriented Architecture (SOA) deployment which serves as a real-time bi-directional communication hub managing millions of messages. In his role as Director of Innovation for the Department of Technology he led an effort to make San Francisco the first large city in the nation to use Twitter as a new channel for taking public requests. This idea soon led to an effort to establish an international standard for 311 services allowing interoperability with third-party applications. As a result there are now dozens of apps available and many more in the pipeline. He is now focused on growing the adoption of Open311 which has over 40 cities internationally and dozens of vendors onboard. Prior to working for the City, Nath worked at SquareTrade, an internet company in San Francisco where we was a senior product manager. Previously he was a senior consultant at PricewaterhouseCoopers where he started his career after graduating from Cornell. He lives with his wife, Christine, and two cats in San Francisco's Sunset District. His interests are biking (in the slow lane), vegetarian cooking and general geekery.