Deepa founded CUFF in March of 2014 with the seemingly simple idea that "smart" accessories could look like pieces women would want to wear whether or not they had tech functionality. The merger of fashion and function struck a chord and allowed the company to ink key partnerships that fast track distribution. CUFF's inaugural feature set includes notification + security + fitness. Prior to founding CUFF, Deepa was a lawyer, a journalist and the VP of Product Development at Restoration Hardware, a luxury home good retailer. She designed the first assortment of CUFF jewelry in her garage with a 3D printer, alongside her 3 children.