Erika is a highly respected family physician leader, CEO and co-owner of Qliance Management Inc., which serves the Puget Sound area in Washington State. As co-founder, Erika started Qliance to bring high quality, accessible, personalized primary care to the general public. She led the initial Direct Primary Care movement in Washington State and nationally, lobbying and encouraging other primary care providers and practices to follow Qliance’s lead and prove that all people are deserving of affordable, primary care whenever and however they need it. Qliance charges a fixed monthly fee for comprehensive primary care delivered in person, by phone, by email, and by video. Qliance providers and their teams provide full service primary care including close coordination of care outside of the primary care setting. The model has been successful in lowering the overall cost of healthcare for populations and delivering a meaningful benefit to customers ranging from individuals to employers to insurance plans.