Agenda
CONFLUX is a dynamic hybrid event, with the Main Stage moving locations throughout each 2-hour block, ensuring a fresh and engaging experience. While the event isn't "live" in a single place the entire time, most participants will join through watch parties or virtually from their computers.
| Day 1: Oct 22 // Workshops | |||
|---|---|---|---|
| 9:00 to 10:00am PT | |||
| COLLABORATION | CREATIVITY & PLAY | UX WRITING | AI AT AMAZON |
Using design steering committees to scale impact Henry Martes |
Breaking the Mold: Michelle Lee |
Unlocking conversational AI: UX writing's bridge across science and development Rebekah Townsend |
Using AI for product development, design, & research Bo Lora |
| 10:30am to 12:00pm PT | |||
| INCLUSIVITY | FUTURE THINKING | UX DESIGN | PRODUCT DESIGN |
Building a Culture of Accountability Nagela Dales |
Learn to Think Like a Futurist Marina Gorbis |
Explore Figma, FigJam, and Figma Slides with Figma Academy Instructors Matt Michaels |
Visual Roadmaps: Telling Your Product Story Tadeh Hakopian |
| 1:30 to 2:30pm PT | |||
| UX RESEARCH | UX DESIGN | ACCESSIBILITY | DESIGN EXCELLENCE |
Revolutionize Your Research with AI-Powered Insights Arda Cimen |
Beyond Components: Elevate Your Design & Prototyping Skills with Figma Academy Instructors Matt Michaels |
Discover and Leverage the Secret Benefits of Creating Inclusive Products Jaime Wolf |
The Feedback Cookbook: Simple Recipes for Helping Others Grow Stewart Murrie Driving Creative Productivity Ashley Dvorin |
| Day 2: Oct 23 // Conference Sessions | |
|---|---|
| 9:00 to 11:00am PT: Main Stage Live from Seattle | |
Hosts Work Backward from the Culture The Art & Craft of Making Learning Fun Assumption Disruption at Prime Video: International Customer Experiences Empower Designers to Advocate for the Customer Experience Designing at Amazon: Panel Discussion with Design VPs |
|
| 12:00 to 2:00pm PT : Main Stage Live from San Francisco | |
Hosts Designing for Impact: Elevating the Human Element How to Make a Pencil: Designing with Data to Capture the Human Touch How to Be a Dangerous Designer Harnessing the Power of AI: Driving Transformation at Amazon Panelists: Jocelyn Chang, Creative Director, Gen AI & Scale at Devices Brand Studio Niketa Jhaveri, Sr. Manager, UX at Search & Conversational Shopping Nina Khosrowsalafi, Principal Product Manager, Tech at North American Stores Product Lines, Home Innovation Team Thomas Lobinger, Sr. Manager, Software Development at AWS AI DevOps, PartyRock Wendy Wang, Applied Science Manager, Draper+ at Prime Video How to Win Friends and Influence Decisions |
|
| 2:30 to 4:00pm PT : Deep Dive Sessions | |||
| EMERGING TRENDS | CUSTOMER OBSESSION | AI AT AMAZON | DESIGN EXCELLENCE |
Moderator: Samantha Boix Integration Generation: A Dive into the Kids and Tech Family Landscape Kyrsten Novak Designing for Customer Confidence Through the “AI Trust Gradient” Jay Coudriet Twitch Unleashed: Revolutionizing Community Engagement Through Innovative Design Alba Abello Balmes Tech for Everyone: Democratizing Innovation to Elevate Experiences Michael David Walker |
Moderator: Kristin Gupta Learn How to Create a Human-Centric UX Motion System in 5 Easy Steps Anibal Koliren Customer Conversations: Bridging the Gap Between Customers and Stakeholders Samantha Larsen Creating Rich Branded Experiences: Elevating Audio on Alexa Aimee Rancer Pharmacy Assistant: Unique AI for Unique Customers Scott Liang |
Moderator: Jordan Anderson Noise to Signal: From Big Data to Big Insights with AI Prateek Solanki See the Big Picture: Designing a Multi-Capability, Site-Wide Conversational Assistant Allison Kapps Rufus, Amazon's Conversational Shopping AI Mark Elliott How We Innovated for First-to-Market GenAI Products Neha Singh |
Moderator: John Wyatt What If We Do This Differently: Innovation through Embedded Partnerships and Collaboration Seth Gale Learn how Prime Video Ads Turned the Industry Upside Down Chris-Anne Correa Disrupting for the Greater Good: Thinking Ahead, Working Collaboratively Zachariah Kahn |
| Day 3: Oct 24 // Conference Sessions | |
|---|---|
| 9:00 to 11:00am PT: Main Stage Live from New York City | |
Hosts Unlocking the Power of Culture Transcending Brand Boundaries: Extending the Prime Experience to External Sites Embracing the New Language of GenAI The Future of Streaming: Reimagining Prime Video Beyond Capability: Designing AI We Can Trust |
|
| 12:00 to 2:00pm PT : Main Stage Live from Seattle | |
Hosts How Disability Projects Get Used to Maintain the Status Quo Map the Unseen: A Simple, Outcome-Based Approach to Measure Perceived Workload at Amazon Delivery Stations Rebranding Amazon: Evolving the Global Brand Expression of One of the Most-Loved Brands Think Bigger With AI: A Practical UX Framework & Future Concepts Using Design to Reimagine a Delightful Tomorrow for Our Customers Creativity at Every Scale of Life |
|
| 2:30 to 4:00pm PT : Deep Dive Sessions | |||
| UX DESIGN | CAREER GROWTH | RESEARCH | CREATIVITY |
Moderator: Ori Elisar Evolving UX Design Skills in the Era of AI Priyanka Hitesh Soni From Workshop to Work-shipped: Refreshing eero's App Thomas Medhurst Speak to the Senses: Leveraging Language to Elevate the Consumer Experience Dominic Jones How to Scale Your Design System via Community Contribution in Pursuit of Consistency Yana Harris |
Moderator: Jordan Anderson Program Manager, Rufus, Search & Conversational Shopping Never Say Never: The Power of Persistence in Creative Leadership Aditi Sharma Limitless Success: The Power of Women in the Tech Industry Leila Merz Learn How to Leverage The Power of Storytelling in Presentations Justin Feinstein X Marks the Spot: Finding Hidden Gems with Project Discovery Tadeh Hakopian |
Moderator: Linnea Hagen Rapid UX Research: Frugal Insights for Strategic Gain Krisha Maclang Design, Test, Iterate: A Research Program for Quick-Turnaround Insights Christina Graves The High Cost of Not Disrupting Brandon Geary Designing the Future of Customer Service: How AI and CXOs Transform Support Efficiency and Satisfaction Pavithra Aravindan |
Moderator: Charles Oguntubi Elevate Idea Convergence: Complement Intuition with Structured Selection Carlos Cardoso, PhD Harness GenAI for Creative Ideation with Brand Innovation Lab Alex Mejias Gen AI as a Medium Melody Kellis Creativity Under Constraints: Balancing Safety and Delight in GenAI Customer Experiences Rawle Curtis Beyond the Buzzword: Shaping the Future of AI-Powered Creativity Deanna Paquette |
Amazon Design Excellence is proud to host CONFLUX, the annual event when creatives across all organizations come together to learn, connect and be inspired.
For more information, head over to the CONFLUX wiki.