Redefining Creativity and Innovation in Pharma Marketing  

We’re proud to join the conversation at Cannes Lions, where the world’s most innovative minds gather to celebrate the power of creativity in life sciences advertising. 

In an industry where messaging can change lives, pharma marketing deserves a seat on la Croisette.  

Join us as we explore how the intersection of technology and creativity drives the future of healthcare.

Swoop x Beet.TV Thought Leadership Sessions

We are partnering with Beet.TV to host an hour-long exclusive leadership and networking session at the iconic Hotel Barrière Le Majestic Cannes on la Croisette. Join pharma manufacturers, agency partners, and advertising leaders for conversations diving into the evolution of media, the importance of omnichannel reach, and how pharma is leading the charge in data-driven storytelling. 

Date: Tuesday, June 23 
Time: 10 a.m. – 11 a.m. 
Location: Hotel Barrière Le Majestic Cannes 
10, La Croisette BP 163 06407 Cannes Cedex, France 

Smarter Storytelling: Data, Premium Video, and the New Pharma Playbook

As premium video reshapes healthcare advertising, hear from Genentech’s Marc Minassian on how data-driven storytelling is helping pharma brands navigate a complex, highly regulated media landscape with greater precision and impact. This conversation highlights how smarter activation unlocks meaningful engagement and drives stronger performance across the patient journey.

Marcel Minassian
Head of Media & Innovation at Genentech