Experts sharing real-world AI case studies, practical lessons and proven results.
A three-course dinner paired with three thought-provoking talks on the future of marketing.
How Empathy Lab helps clients build the operating systems that connect creativity, data, technology and experience to drive growth.
- 18:00 | Welcome
Drinks, bites, and networking with marketing, digital and AI leaders. - 18:45 | Opening keynote - The Growth Suite : A blueprint for growth in an AI-mediated world
How leading brands are redesigning marketing for the age of AI.
Speaker: Jaap Kooij, Head of Growth & Digital Experience, Benelux
- 🍽️ First course
19:30 | Executive case study - Scaling creative with generative pipelines
Speaker: Alexandra Jorge, Customer Experience & Marketing Operations Director
🍽️ Main course
20:10 | Executive case study with Hugo Boss - Digital Product Passports
How digital product passports are driving transparency and customer experience.Speaker: Ward de Kruiff, VP Consulting & Innovation Consumer & Services
Speaker: Dhruvin Shah Head of Customer Engagement – Strategy & Planning at Hugo Boss
🍽️ Dessert
20:50 | Strategy session - What AI agents mean for the future of commerce.
Speaker: Nicolas Borgis, VP & Head of Growth, EMEA
21:25 | Closing keynote
The zero moment of trust
The capabilities brands need to thrive in an agent-driven digital ecosystem.Speaker: Rob Hoekman, CTO, EMEA & Jaap Kooij, Head of Growth & Digital Experience, Benelux
22:00 | Closing drinks & networking
Continue the conversation with peers and speakers.
Empathy Lab Sessions
From AI experiments to growth engine
Empathy Lab Sessions Amsterdam is back!
Don’t miss this exclusive evening of inspiring conversations with a selection of 80 hand-picked brand and marketing leaders. Following a sold-out event last year, we're excited to welcome everyone back for another memorable evening.
This year, look forward to:
Event details
Location: Empathy Lab by EPAM, Danzigerkade 4, Amsterdam
Date: Tuesday, 29 September 2026
Time: 18:00 – 22:00
Format: Private hosted dinner
Capacity: Seating is strictly limited, reservation only
Venue Location
Agenda
Our Speakers
Jaap Kooij
Head of Growth & Digital Experience, Benelux
Alexandra Jorge
Customer Experience & Marketing Operations Director
Ward de Kruiff
VP & Global Head of Web3 & Metaverse
Nicolas Borgis
VP & Head of Growth, EMEA
Rob Hoekman
CTO, EMEA
Sarah Claeys
Evening Host
Event gallery
About Empathy Lab by EPAM
Empathy Lab by EPAM helps brands create growth through connected systems that bring together creativity, technology, data and experience. We believe that the brands that will define the next decade are not building more campaigns. They are building the systems that make creativity scale.
Follow us
Empathy Lab by EPAM helps brands create growth through connected systems that bring together creativity, technology, data and experience. We believe that the brands that will define the next decade are not building more campaigns. They are building the systems that make creativity scale.