Experts sharing real-world AI case studies, practical lessons and proven results.
A three-course dinner paired with three thought-provoking talks on the future of marketing.
How Empathy Lab helps clients build the operating systems that connect creativity, data, technology and experience to drive growth.
Empathy Lab Sessions
From AI experiments to growth engine
Empathy Lab Sessions Amsterdam is back!
Don’t miss this exclusive evening of inspiring conversations with a selection of 80 hand-picked brand and marketing leaders. Following a sold-out event last year, we're excited to welcome everyone back for another memorable evening.
This year, look forward to:
Event details
Location: Empathy Lab by EPAM, Danzigerkade 4, Amsterdam
Date: Tuesday, 29 September 2026
Time: 18:00 – 22:00
Format: Private hosted dinner
Capacity: Seating is strictly limited, reservation only
Venue Location
Agenda
6:00 PM - Welcome
Drinks, bites, and networking with marketing, digital and AI leaders.
6:45 PM - Opening Keynote
The Growth Operating System: A Blueprint for Growth in an AI-Mediated World
Jaap Kooij, Head of Growth & Digital Experience, Benelux
How leading brands are redesigning marketing for the age of AI.
🍽️ First Course
7:30 PM - Executive Case Study
The Journey to an AI-Powered Content Future
Alexandra Jorge, Customer Experience & Marketing Operations Director
How one of Europe’s largest retailers is building an AI-powered content supply chain.
🍽️ Main Course
8:10 PM - Executive Case Study
Digital Product Passports
Ward de Kruiff, VP & Global Head of Web3 & Metaverse
How digital product passports are driving transparency and customer experience.
🍽️ Dessert
8:50 PM - Strategy Session
Nicolas Borgis, VP & Head of Growth, EMEA
What AI agents mean for the future of commerce.
9:25 PM - Closing Keynote
The Zero Moment of Trust
Rob Hoekman, CTO, EMEA & Jaap Kooij, Head of Growth & Digital Experience, Benelux
The capabilities brands need to thrive in an agent-driven digital ecosystem.
10:00 PM - Closing Drinks & Networking
Continue the conversation with peers and speakers.
Our Speakers
Jaap Kooij
Head of Growth & Digital Experience, Benelux
Alexandra Jorge
Customer Experience & Marketing Operations Director
Ward de Kruiff
VP & Global Head of Web3 & Metaverse
Nicolas Borgis
VP & Head of Growth, EMEA
Rob Hoekman
CTO, EMEA
Sarah Claeys
Evening Host
About Empathy Lab by EPAM
Empathy Lab by EPAM helps brands create growth through connected systems that bring together creativity, technology, data and experience. We believe that the brands that will define the next decade are not building more campaigns. They are building the systems that make creativity scale.
Follow us
Empathy Lab by EPAM helps brands create growth through connected systems that bring together creativity, technology, data and experience. We believe that the brands that will define the next decade are not building more campaigns. They are building the systems that make creativity scale.