Much of the Asian sports industry has struggled over the past two years but positives have emerged including the rise of Women's Sports, Urban Sports at the Olympics, sports tech, NFTs and more. Our opening session looks at the "Rebirth of Sport" and will focus on the gradual reopening of the sports industry in Asia and sets the scene for the day to come

Opportunities for sports organisations in our changed Media world

The new Urban and Action sports took centre stage at the Tokyo Olympics earlier this year. We will discuss the culture of these sports and how they have impacted the lives of business and athletes and where it may yet lead, not only in Paris in 2024 and LA in 2028, but in everyday skateparks around the world.

The Guardian recently ran the headline ‘Not just surviving, it's thriving’ and with record audiences and new media deals, women’s sports are in the spotlight now more than ever. This session aims to highlight potential and new commercial opportunities for rights holders, brands and media.

With fans returning to attend live sporting events how is sports tech helping stadiums to improve the fan experience by better understanding who is attending and what they want now that they are back in the stands.

Go meet people and be back by 2pm

Faced with one of the most challenging activations of all time, find out how Fernando got involved on delivering the Visa Olympic sponsorship campaign in Tokyo this summer.

The recent emergence of the Creator Economy has been adopted by athletes curating especially for NFT but are we in a bubble or Chapter 1 of Web3? What can we expect more of and what might exceed our wildest dreams? Join us as we speak to an investor, an agent and an entrepreneur to make sense of the latest gold rush. 

The adoption of sports tech during Covid has greatly accelerated the digital transformation of all areas of the sports ecosystem.   Join us for an overview of how accessibility to new sports technologies is impacting all areas of the sports industry including athlete performance, broadcast and media, fan engagement all the way to the phygital versions of formerly physical only events. 

Our expert panel explore the lasting impact and challenges presented by the pandemic on football sponsorship, broadcast and media whilst casting an eye forward to a significant year for football culminating in a first winter World Cup held in the Middle East.

Skateistan was founded on principles of empowering children through skateboarding and education.  As an award-winning non-profit organization combining skateboarding with creative, arts-based education, they offer children the opportunity to become leaders for a better world.

Skateistan was founded on principles of empowering children through skateboarding and education.  As an award-winning non-profit organization combining skateboarding with creative, arts-based education, they offer children the opportunity to become leaders for a better world.

Skateistan was founded on principles of empowering children through skateboarding and education.  As an award-winning non-profit organization combining skateboarding with creative, arts-based education, they offer children the opportunity to become leaders for a better world.

Discovery Sports President on the importance of Asian sports and their fans to the rest of the world.

With BandLab leading the way in the age of mass music creation, adding more in the democratisation of music with the recent acquisition of ReverbNation and joining other brands like NME, Guitar.com and Harmony, Meng Kuok continues to quietly build one of the world's most important music companies out of Asia. So what's in store in 2022 for this guitar playing CEO?

Award winning Canadian musician, singer, songwriter, and record producer Grimes (Claire Elise Boucher) joins Music Matters to talk career, Asia, NFTs and her newly formed AI girl group NPC.

No stranger to the Asian music business, Jon V is the global head of music for Roblox and has driven one of the great global music industry success stories from the last two years. Find out about new commercial and promotional opportunities around virtual concerts as well as in-game music distribution, virtual merchandise, interactive artist worlds, music and video experiences.

The music industry in Asia is changing- and changing rapidly. Now, it is clear that the region is no longer following but rather leading the way when it comes to the music industry. This panel delves deeper into the major trends emerging from Asia, how SME has helped artists thrive in a competitive landscape and will explore how artists can diversify their revenue streams.

The cash being made and spent on NFTs can’t be ignored but where do you begin, where does it end or is it just a lot of hype? Find out what, where, why and how from three great leaders in the space.

The Asian event industry is creeping back and where some cities are partying the night away others are starting to gingerly look and see if it’s safe to go out again. Meanwhile the metaverse continues to make headlines for headliners. So what does the future hold for artists and fans?

A moderated fireside chat with Dom Lau showcasing Singapore's own Nathan Hartono, inch & Aisyah Aziz talking about their daily lives as artists and creators through their own favourite and most popular Reels on Instagram.

Lynette Pang, Assistant Chief Executive, Singapore Tourism Board, kicks off the day and looks at how, as businesses and markets are opening up all around the world, the power of marketing to celebrate culture and connect people is more important than ever

WFA President Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, speaks to the principles of Quantum Marketing and what Matters to him moving into 2022

WFA Global CEO Stephan Loerke and WFA Asia VP, David Porter, Global VP - Media, Unilever, sit down for a discussion around the wider ESG issues facing the marketing industry today, the role that Brands can play when it comes to impacting positive change and the empathy required to make a difference with communities and consumers in Asia.  

Tony Marlow, Global CMO, Integral Ad Science shares highlights from a recent IAS study that looks at the challenges that Brands face when it comes to Media Quality as well as the agency-client tensions that can sometimes get in the way of business and brand goals.

WFA CEO Stephan Loerke sits down with Global Marketer of the Year nominee Pratik Thakar, Head of Global Creative Strategy and Content, Coca-Cola at The Coca-Cola Company to find out a little more about the man behind the marketing magic - his journey so far, what makes him tick and what drives him to keep pushing the envelope when it comes to creativity and innovation for one of the biggest brands in the world.

As the digital and the “real” world increasingly intermingle in people’s everyday lives, brands have a vast new canvas in which to engage with and influence consumers. In this session, we will look at what brands are already doing in the Metaverse, how they are succeeding, and what trends are driving their expanded engagement in this space.  

Stephan Jenn, APAC Director, Tubular Labs takes a deep dive into the role of Video in driving brand engagement and offers advertisers some science to the art of assessing, identifying and engaging with key opinion leaders in the space.

VidCon's in town! Two of the region's leading influencers will be joining us at Marketing Matters to talk brands, fans and plans.

Go meet people and be back by 2pm.

How do you make sense of a market that is unbelievably dynamic, tremendously fast-paced and extremely complex? One very insightful point at a time, that’s what! We speak with Mark Tanner, founder and Managing Director of China Skinny for his thoughts on what sets China apart and how Brands can thrive in the most competitive marketplace in the world.

WFA CEO Stephan Loerke sits down with Global Marketer of the Year nominee and "accidental marketer"  Rupen Desai, Global CMO, Dole Food Company, to find out a little more about the person behind the purpose, what gets him out of bed every morning, what keeps him up at night and above all, what matters to him when it comes to marketing.

With an increasing emphasis on customer centricity in a privacy-first world, perhaps what we need isn’t more data, but better data, captured at the most meaningful points of the journey, to deliver the insights we need. On that note, should cookies really count all that much in these mobile-first markets?

With so many conversations around the metaverse at Music Matters this year we wanted to bring the music and gaming communities together with our friends from Riot Games to highlight what happens when they collide, showcase some amazing success stories and demonstrate how artists, gamers and entertainment companies can capitalise on one of the most exciting platforms in music today.