SEPTEMBER 29 - OCTOBER 1 2025 | HILTON SINGAPORE ORCHARD

Celebrating 20 years of shaping Asia's entertainment business landscape, All That Matters is looking back to the future! Since Music Matters Hong Kong in 2006, we've championed connection and innovation, and this year, we revisit enduring principles and also look at how we navigate what's next.

More than an entertainment conference, ATM celebrates two decades of Asia's vibrant pop culture. We explore the timeless forces driving Music, Sports, Gaming, Media, and Entertainment, and the cultural currents shaping our experiences.

Perfectly timed for Singapore F1 week, ATM offers three high-octane days to connect and debate with industry leaders. In 2024, 1,000+ attendees and 150 speakers gathered to explore these dynamic intersections.

Break Silos, Forge Alliances: Go Beyond Your Industry

All That Matters isn't just about connecting within your own industry; it's about understanding the broader cultural ecosystem. It's about sparking innovation by crossing industry lines and examining how the dynamism of pop culture, the ever-changing landscape of entertainment, and the prevailing cultural currents connect and influence each other. Here, you'll meet and collaborate with leaders from Music, Sports, Gaming, Web3, Marketing, and Entertainment, all grappling with the transformative power of AI in a world increasingly defined by cultural trends.

Imagine a music executive discussing the cultural impact of a viral song with a sports marketer analyzing fan behavior driven by social trends, or a gamer collaborating with a media executive on creating culturally relevant and engaging content. This is the kind of cross-pollination that fuels the future of entertainment and our collective cultural journey, and it all happens at All That Matters.

Our advisory board, a who's who of industry experts, helps us curate sessions that transcend traditional boundaries and cut through the noise. Expect in-depth discussions featuring industry leaders (and a few icons!) on the most pressing topics, including AI, content, and fan engagement. Here is an initial list of themes for discussion this year.

Here's a snapshot of some of the 500+ companies that attended- who will you meet?

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