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    SEPTEMBER 29 - OCTOBER 1 2025 | HILTON SINGAPORE ORCHARD


    WE'RE GOING BACK TO THE FUTURE FOR OUR 20TH ANNIVERSARY!

    Celebrating 20 years of shaping Asia's entertainment business landscape, All That Matters is looking back to the future! Since Music Matters Hong Kong in 2006, we've championed connection and innovation, and this year, we revisit enduring principles and also look at how we navigate what's next.

    More than an entertainment conference, ATM celebrates two decades of Asia's vibrant pop culture. We explore the timeless forces driving Music, Sports, Gaming, Media, and Entertainment, and the cultural currents shaping our experiences.

    Perfectly timed for Singapore F1 week, ATM offers three high-octane days to connect and debate with industry leaders. In 2024, 1,000+ attendees and 150 speakers gathered to explore these dynamic intersections.


    Break Silos, Forge Alliances: Go Beyond Your Industry

    All That Matters isn't just about connecting within your own industry; it's about understanding the broader cultural ecosystem. It's about sparking innovation by crossing industry lines and examining how the dynamism of pop culture, the ever-changing landscape of entertainment, and the prevailing cultural currents connect and influence each other. Here, you'll meet and collaborate with leaders from Music, Sports, Gaming, Web3, Content, Marketing, and Entertainment, all grappling with the transformative power of AI in a world increasingly defined by cultural trends.


    Music Festival By Night

    Rev up for All That Matters with Music Matters Live - our festival of discovery that is also celebrating its 20th anniversary. 

    Music Matters Live will take place from 26-28 September - the perfect lead-in to All That Matters. 

    Full line up to be announced soon - who will you discover?




    OUR SPEAKERS

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    TH
    Tina Hausmann
    Race car driver / Student
    F1Academy representing Aston Martin Aramco Formula 1 team
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    GA
    Gautam Anand
    VP, YouTube APAC
    Google
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    AS
    Amanda Staveley
    CEO
    PCP Capital Partners UK Limited
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    VO
    Victoria Oakley
    CEO
    I F P I
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    IH
    Ian Holmes
    Chief Media Rights and Broadcasting Officer
    Formula 1
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    JN
    Jean Ng
    Assistant Chief Executive, Experience Development Group
    Singapore Tourism Board
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    MC
    Mark Chay
    Secretary General
    Singapore National Olympic Council
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    NN
    Nobu Nakatake
    Corporate SVP, Global Business Strategy Group
    Sony Music Entertainment (Japan) Inc.
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    GD
    Gita de Beer
    Global strategy and Incubator brands
    Heineken

    SEE ALL SPEAKERS

    DISCUSS THE TOPICS THAT MATTER

    Our advisory board, a who's who of industry experts, helps us curate sessions that transcend traditional boundaries and cut through the noise. Expect in-depth discussions featuring industry leaders (and a few icons!) on the most pressing topics, including AI, content, and fan engagement. Here is an initial list of themes for discussion this year.

    NETWORK WITH THE BEST IN THE BUSINESS

    Here's a snapshot of some of the 500+ companies that attended- who will you meet?

    VENUE

    Hilton Singapore Orchard333 Orchard Road, Singapore

    PARTNERS

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    Official Venue
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    Held in
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    Supported by
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    GET INVOLVED IN ATM25

    <div style="text-align: center; font-size:22px;"> Thank you, your form has been submitted - we'll get in touch soon! </div>


    All That Matters is Asia's premium event experience connecting the people driving Asia’s music, sports, gaming and digital entertainment sectors hosted and produced by Branded


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