
SEPTEMBER 29 - OCTOBER 1 2025 | HILTON SINGAPORE ORCHARD
WE'RE GOING BACK TO THE FUTURE FOR OUR 20TH ANNIVERSARY!
Celebrating 20 years of shaping Asia's entertainment business landscape, All That Matters is looking back to the future! Since Music Matters Hong Kong in 2006, we've championed connection and innovation, and this year, we revisit enduring principles and also look at how we navigate what's next.
More than an entertainment conference, ATM celebrates two decades of Asia's vibrant pop culture. We explore the timeless forces driving Music, Sports, Gaming, Media, and Entertainment, and the cultural currents shaping our experiences.
Perfectly timed for Singapore F1 week, ATM offers three high-octane days to connect and debate with industry leaders. In 2024, 1,000+ attendees and 150 speakers gathered to explore these dynamic intersections.
Break Silos, Forge Alliances: Go Beyond Your Industry
All That Matters isn't just about connecting within your own industry; it's about understanding the broader cultural ecosystem. It's about sparking innovation by crossing industry lines and examining how the dynamism of pop culture, the ever-changing landscape of entertainment, and the prevailing cultural currents connect and influence each other. Here, you'll meet and collaborate with leaders from Music, Sports, Gaming, Web3, Content, Marketing, and Entertainment, all grappling with the transformative power of AI in a world increasingly defined by cultural trends.
Music Festival By Night
Rev up for All That Matters with Music Matters Live - our festival of discovery that is also celebrating its 20th anniversary.
Music Matters Live will take place from 26-28 September - the perfect lead-in to All That Matters.
Full line up to be announced soon - who will you discover?
OUR SPEAKERS
DISCUSS THE TOPICS THAT MATTER
Our advisory board, a who's who of industry experts, helps us curate sessions that transcend traditional boundaries and cut through the noise. Expect in-depth discussions featuring industry leaders (and a few icons!) on the most pressing topics, including AI, content, and fan engagement. Here is an initial list of themes for discussion this year.
NETWORK WITH THE BEST IN THE BUSINESS
Here's a snapshot of some of the 500+ companies that attended- who will you meet?
VENUE
PARTNERS



























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All That Matters is Asia's premium event experience connecting the people driving Asia’s music, sports, gaming and digital entertainment sectors hosted and produced by Branded
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