If You Build It, Will They Click? How To Devise Digital Creative That Wins Over Consumers

There's more potential for deep creativity in advertising than ever before, from interactivity to voice control to AR and VR. Innovations like web3 technologies and the metaverse bring a tantalizing new set of potential tools for advertisers to get creative and (maybe?) reach new audiences. But what do consumers actually want, and how can creative and tech teams work together to build user-friendly experiences that scale and generate results... while still being vivid and cutting-edge? There's a delicate balance between innovation and function and digital creatives in the ad industry will hash it out in this insightful panel discussion, led by Campaign US tech editor Jessica Heygate and featuring Brian Cullen, VP strategy at Infillion. Join us for a night of thought provoking content, followed by cocktails, networking and light bites in the beautiful Music room at SoHo House Austin. 

EVENT TIME: 

5:00-7:30pm CT

FEATURING:

-Brian Cullen, VP, strategy, Infillion 

-Dave Kersey, chief media officer, GSD&M

-Megan Trinidad, VP, executive creative director, R/GA  

-Claire Jordan, creative director, Proof Advertising

-Kirk Drummond, CEO & chief creative officer, Drumroll 

-Moderator: Jess Heygate, technology editor, Campaign US