David Carson

A pioneering graphic designer known for his innovative and experimental typography, Carson gained prominence in the 1990s as art director of Ray Gun magazine, revolutionizing graphic design with his unconventional layouts. Join him and Byron Merritt for an illuminating discussion about breaking creative boundaries.

Dallas Austin

Grammy Award-winning songwriter and record producer who has crafted hits for artists including Michael Jackson, Madonna, Pink, and TLC. His work has significantly influenced pop and R&B music since the 1990s. Don't miss this engaging conversation with Byron Merritt about creative innovation and music production.

Conflux is Amazon's premier design conference that unites our global creative community every year. This October 7-8 we are returning to the Seattle Meeting Center with the theme: "The New Renaissance: Creativity in the Age of AI". The conference will feature industry-leading keynotes exploring how human empathy, creativity, and craft, thoughtfully combined with machine intelligence, have the potential to transform our creative work into something unexpected and new.

Over two immersive days in the Doppler Meeting Center in Seattle, WA, you'll engage with pioneering thought leaders, participate in curated workshops, and forge meaningful connections that will help you shape the future of design at Amazon and beyond. Through intimate dialogues with industry visionaries, hands-on sessions with Amazon's most innovative minds, and collaborative experiences with your community, you'll gain insights that transform how we approach design in an era of rapid evolution.

The future is arriving fast. New tools, new systems, new intelligence. For some, it feels like disruption. For us, it feels like opportunity.



This moment is defined by what we choose to create with it. It’s defined by imagination. It’s defined by us. This is the time for us to be creative and shape the future.



Five thousand Amazon designers, connected by craft and vision, stepping forward into a new age of possibility. Together we hold the power to shape not only what people use, but how they feel. To move beyond building products and start creating relationships. To move beyond designing screens and start bringing experiences to life.



The New Renaissance is about authorship. It’s about invention. It’s about connection. It’s about showing the world that design isn’t an afterthought. It’s the starting point. It’s the force that gives technology meaning.



This is our chance to shift from fragments into unity, from safe solutions into bold creations, from passive systems into living experiences that evolve, respond, and belong.



We will not stand back and watch the future unfold. We will give it form. We will give it color. We will give it soul.



The New Renaissance is here. And it begins with us.

Amazon Design Excellence is proud to host Conflux, the annual event when creatives across all organizations come together to learn, connect, and be inspired.