Connect With Swoop at Fierce Pharma Week  

Fierce Pharma Week brings together pharma marketing, media, medical affairs, and communications professionals and creates the perfect space to define what’s next in our industry. 

We’re building the future of healthcare and improving patient outcomes together!  

From one-on-one conversations to exclusive celebrations, our team is excited to connect with you.  

Visit Our Booth  

Swoop helps brands improve patient outcomes through privacy-by-design, data-driven technology. Our solutions integrate across the healthcare marketing ecosystem, enabling brands to effectively reach the right audience at scale. 

Schedule a meeting to learn how we’re helping some of the largest pharma, life sciences, and health brands optimize their omnichannel strategy. 

Optimizing the Commercial Lifecycle: From Pre-Launch Strategy to Better Patient Outcomes in Narcolepsy and Beyond

Date: Wednesday, September 16
Time: 11:45 a.m. – 12:10 p.m.
Location: Terrace Ballroom IV

For narcolepsy patients, finding the right diagnosis can take up to 10 years, and ultimately, only 25% of patients are properly treated. How can pharma marketers in narcolepsy and beyond optimize the commercial lifecycle before a brand even launches? In this 25-minute keynote, Swoop’s Chief Patient Officer Eric Peacock and VP of Product Romain Bogaerts will demonstrate how brand marketers can build a connected commercial lifecycle that engages patients. This session will provide actionable takeaways for designing a commercial lifecycle that delivers better patient outcomes from identifying undiagnosed patients, accelerating time to treatment, and keeping diagnosed patients on therapy. 

Key takeaways include: 

• Strategies to leverage predictive segments to reach undiagnosed populations. 

• How to accelerate timelines for testing and refining patient and HCP materials. 

• Helping newly diagnosed patients manage side effects and stay on treatment through targeted reminders. 

Build Scientific Engagement That Strengthens Trust Across Every Channel 

Date: Tuesday, September 15
Time: 11:00 a.m. – 11:40 a.m.
Location: Room 122B

• Examine why omnichannel engagement still feels fragmented for HCPs and patients despite major investment across teams and channels
• Explore how Medical Affairs serves as the medical voice at the center of engagement—grounding messaging in clinical truth while balancing innovation with regulatory guardrails
• Discuss how Medical Affairs and brand teams can move from a one-way compliance dynamic to a more symbiotic, collaborative strategy
• Define what it takes to align Medical, Marketing, and Commercial teams around a shared audience strategy so engagement feels synchronized rather than disjointed 
• Share real-world examples of what’s working, where breakdowns still happen, and how teams are balancing personalization, compliance, trust, and timing in practice

Swoop’s Exclusive Casino Night

Date: Wednesday, September 16 

Time: 7-11 p.m. 

After a busy day on the conference floor, swap the panels for a deck of cards at Union Trust. Join us for an exclusive, invite-only evening of classic casino games, craft cocktails, and relaxed conversation with healthcare’s most innovative marketers. 

Try your hand at blackjack, craps, roulette, and poker with professional dealers for a chance to win premium prizes, while enjoying curated culinary stations, a strolling magician, a live DJ, and a 360-degree photo booth to capture the night. 

Because this is an invite-only event, space is limited. Request your invitation today for an unforgettable evening of friendly competition, craft drinks, and meaningful networking.