Insights Marketing Day - Chicago 2023
Featuring Our Keynote Speakers
Chat Has Entered the Room -What the AI Writing Frenzy Teaches Us about What Matters Most in Marketing
Quick question: Have you heard about something called Chat-Gee-Pea-Tee?
LOL. TOTALLY kidding you! AS IF YOU COULD AVOID IT.
Of course you have heard of AI writing tools. We all have.
You can’t wander through LinkedIn without tripping over post after post about how Large Language Models are transforming marketing (and marketers).
You have seen two kinds of posts:
1. AI is the devil that will undermine our credibility, steal all our jobs, and leave us penniless and destitute living in cold-water walk-ups; or
2. AI is a sweet gift sent from the angels that will help us be more productive and creative and allow us to retire to our yachts in the Mediterranean Sea, wearing deck shoes made of dollar bills.
Which is it?
Both, maybe… depending on how we use these tools.
The Simple But Strategic Approach to SEO …and how to measure it in GA4
Mixed signals. Conflicting advice. Strange suggestions.
Welcome to the world of search! The land where opinions rule and best practices are never prioritized …but what if it’s all simpler than it seems?
This session takes out the mystery. This is the direct approach to becoming more visible in search through a framework that actually makes sense.
When should you ignore SEO?
Do you really have a shot at that phrase?
How can you optimize without sacrificing your visitors’ experience???
BONUS! Everything discussed comes with a mini-measurement framework using another of marketing’s most vexing tools: Google Analytics 4. Yes, every attendee will witness a simple way to check performance in GA4. You will leave with notes, slides and a headful of ideas you can act on right away.
About the Event
Unlock the secrets to successful marketing at Insights Marketing Day. Join industry leaders and expert speakers for a jam-packed, one-day event designed to equip you with the latest strategies and best practices to drive real results for your personal and corporate brand. Whether you're a seasoned marketer or just starting out, this inspiring and impactful event will give you the tools and insights you need to elevate your marketing game and achieve your business goals. The day is packed with powerful presentations from expert speakers. See the full agenda and prepare for an amazing day.
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Have questions?
Email events@littlebirdmarketing.com and we'll get back to you.