PR & Media Strategy For Entrepreneurs

Public relations is the art of establishing and maintaining a company's reputation with the public. It is the function that conducts a deliberate, planned and sustained effort to establish a mutual understanding between an organization and its audiences. Startups are known to have “press release fever,” but press releases alone don’t typically lead to media coverage in top-tier news and business outlets. This is where PR pros can be particularly useful, as they can pitch story ideas, place bylined thought leadership articles and submit interview requests with targeted media to fit each company’s specific objectives. Learn more about public relations (PR) and media strategy from the best of ASEAN CEO in Public Relations & Communications at MaGIC Sarawak. WHO SHOULD ATTEND: Entrepreneurs Startups Senior Management Executives Marketing & Sales Executives Corporate & Communications Journalists Students