Fitting events into the wider marketing plan is a top challenge for organizers, according to our 2023 in-person conference survey. Of the 1,700+ organizers surveyed, 71.2% say they struggle to prove in-person conference ROI to key stakeholders.
Join us for a fireside chat with the Financial Times. We'll dive into its event strategy and how the team manages hundreds of events annually and offer actionable guidance so you can parlay their best practices into your own strategy. Take advantage of this opportunity to transform internal relationships, attain alignment, and achieve event success.
Meet the speakers
Oren Berkovich Head of Experience Lab
Orson Francescone FT Live Managing Director
What to expect
Tips to ensure seamless marketing and event strategy alignment
New data on event organizer challenges, priorities, and plans
How to translate expert best practices into your own strategy
Subscribe to the series
What's changed (and what hasn't)
about in-person gatherings
Building a 365-day marketing machine to maximize post-event impact