Fitting events into the wider marketing plan is a top challenge for organizers, according to our 2023 in-person conference survey. Of the 1,700+ organizers surveyed, 71.2% say they struggle to prove in-person conference ROI to key stakeholders.

Join us for a fireside chat with the Financial Times. We'll dive into its event strategy and how the team manages hundreds of events annually and offer actionable guidance so you can parlay their best practices into your own strategy. Take advantage of this opportunity to transform internal relationships, attain alignment, and achieve event success.

Oren Berkovich
Head of Experience Lab

Orson Francescone
FT Live Managing Director

Tips to ensure seamless marketing and event strategy alignment

New data on event organizer challenges, priorities, and plans

How to translate expert best practices into your own strategy

Part 1:

What's changed (and what hasn't)

 about in-person gatherings

Part 3:

Building a 365-day marketing machine to maximize post-event impact