Building a 365-day
marketing machine to
maximize post-event impact
The new era of B2B conferences
webinar series
Webinar now available on-demand.
Join industry experts and seasoned marketing professionals as they share key strategies for riding the wave of a successful event to maximize post-event impact and drive continuous success throughout the year.
Learn how to ensure a clean, post-event marketing hand-off, repurpose event content to extend your reach, build engaged communities, continuously nurture event-generated leads, and sustain momentum long after your event is over.
Featuring
Lauren McCullough
VP of Marketing
Monique Ruff-Bell
Head of Events
Gianna Gaudini
Advisor, Strategist and
Author of The Art of Event Planning
Anthony Kennada
Cofounder & CEO
What to expect
Tips to cultivate customer loyalty and increase brand advocacy by building communities
Strategies for ensuring event-generated leads are effectively nurtured and converted
How to parlay event content into other collateral and extend your event’s reach
Subscribe to the series:
PART 1
What's changed (and what hasn't) about in-person gatherings?
PART 2
How the Financial Times
events team drives
growth at scale